Your digital marketing strategist, consultant, and collaborator
My work has always been creative. From marketing my own library programs to volunteering for audiovisual support at my local church to snapping photos of citywide events, I ultimately steered my career path toward what I loved most—email marketing, content creation, branding, and social marketing. I always knew that I wanted to take the entrepreneurial leap, and when the opportunity presented itself, I jumped.
And that’s exactly what I’ve been doing since 2020 with business owners who have built their brands from the ground up. The businesses I partner with are new(ish) to marketing and are tired of bopping between agencies and projects. Instead, I build lasting relationships with businesses and their customers.
Core Marketing Services That I Offer:
Email marketing to get your highest return on investment for current and potential clients
Content to share a more consistent and brand-focused message with your audience
Branding to showcase a visual footprint of your brand and values
LinkedIn and Pinterest marketing to expand your online presence and targeted call-to-action
Faith-First Values
One of the biggest perks of leading my own digital marketing business is that I get to define my own values and integrate them into everything I do.
I built my business on the following four Christian values:
Diligence
By displaying the fruits of the Spirit in my work and by building intrapersonal communication, I manage all the moving pieces and follow up on everything so that nothing slips through the cracks. I focus on simple and consistent actions that reflect my Christian values daily.
Humility
I am truly honored and grateful to partner with clients I can trust. Without their faith in my skills and ethics, I wouldn’t be where I am. This is why I believe in honest, fair work while treating each client with the utmost respect.
Integrity
I believe in having the courage to stay true to my faith, even in the face of adversity. This means making decisions aligned with my values and beliefs by steering my business with purpose, authenticity, and grace.
Leadership
Prioritizing serving others and giving my best to every project helps me follow Jesus more closely and makes every interaction as compassionate and strategic as possible.
You’re committed to nurturing your best customers and attracting more perfect-fit prospects. Together, we can do just that.
What My Clients Are Saying
Leonardo Vargas
Founder & CEO, Grunber
“
“Working with Alicia over the past year has been an absolute game-changer for our business. Her expertise in social media and email marketing has not only elevated our brand presence but also significantly boosted our sales. Alicia’s content is always on point—engaging, creative, and perfectly tailored to our target audience.
What truly sets her apart is her deep understanding of market dynamics and her ability to craft strategies that consistently capture customer attention. Her organizational skills are impeccable, ensuring every campaign runs smoothly and efficiently. Alicia has a remarkable talent for making our brand stand out, turning potential leads into loyal customers.
We are beyond impressed with the results she’s delivered and excited to see what the future holds as we continue this successful partnership. This is just the beginning, and we’re grateful for all the hard work and dedication she has brought to our team. Thank you, Alicia, for your exceptional contribution to our success!”
Chris Henry
CEO & Co-Founder, BizSpeed
“
“We’ve worked with Alicia for over a year to write and manage our B2B outbound email marketing. Alicia is fantastic! Super organized and very well versed in MailChimp, including A/B testing and campaign management. Our industry is niche and specialized, and Alicia has been excellent at learning our customers’ profile (Ideal Customer Profile (ICP) ) and tailoring emails to that. We appreciate her organization in planning our marketing calendar months in advance and keeping things on track. She is professional and reliable, with high quality work. I highly recommend Alicia!”
Diana Nguyen
Founder & CEO, Angels & Friends
“
“Alicia is an amazing talent. I worked with Alicia for almost four years, and she was instrumental in helping me start and maintain my business. She really cared about my business and treated it like it was her own by overdelivering quality work and being proactive in helping identify key challenges and growth opportunities. She is extremely reliable, detail-oriented, creative, and smart! I would hire Alicia again in a heartbeat. She is also kind and a very positive human being to have on your team. I sincerely cannot recommend her enough. Thank you for everything, Alicia!”
Lisa Tejada
VP, Clinical Innovation, Providertech
“
“We’ve been fortunate to work with Alicia on marketing management for our small business, and her skills have been essential. She’s helped us better engage our existing customers and more strategically outreach to potential customers. Alicia’s expertise and professionalism have been a tremendous asset to our team.”
Jeorjet Reyes
Associate, The Appellate Project
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“It has been a pleasure working with Alicia. Not only is she communicative, but she is also highly skilled at what she does. Alicia always made herself available to go over questions that our team had. She also offered insightful information and amazing ideas to help our content be more accessible, digestible, and eye-catching. I would absolutely love to work with her again and highly recommend her to others.”
Claire Robinson
Founder, Basic Tech
“
“Incredibly happy with Alicia’s work. She designed and edited a MailChimp campaign for my business and created super handy video tutorials on how to do pretty much everything in MailChimp. I am so grateful to have found her and will most definitely use her again.”
Courtney Carthy
Co-Founder, House Flowers
“
“Alicia has helped our early stage business go from sending one or two customer emails, to sending complex automated experiences to our exisiting and future customers. Will hire again.”
Kayla Kunkel
Content Marketing Manager, StenTam
“
“I had the pleasure of working with Alicia as one of Alicia Norton Visual’s clients. I was extremely impressed with her ability to speak to our desired audience in an approachable way.
Alicia always asked the right questions about the desired goal for projects and was a masterful copywriter. I highly recommend Alicia for any company looking for a marketing specialist who is able target the right audience in creative ways.”
Liz Hague
Program Director, The Appellate Project
“
“I had the pleasure of working with Alicia at a start-up nonprofit organization as we built out monthly newsletters for community members. We worked with her to set up Mailchimp templates for these emails, which included Canva design. I was very impressed with her work — she is collaborative, organized, and brings great suggestions. We’re very happy with her work!“
Holly Meyer
Founder & CEO, Holly Meyer Media Group
“
“I’ve had the pleasure of working with Alicia on behalf of a healthcare client. Not only is she friendly and positive, she also has strong project management skills and streamlines our client’s blog writing and publishing process. Alicia is also proactive in completing tasks and continually learning more about the healthcare industry and how to market it.”
Hilary Popham
Founder, Hilary Popham Website Design
“
“If you are just getting started with your email campaign or you have an ongoing campaign that you want to take to the next level, Alicia is the person to hire. From template design, copywriting, blog writing, troubleshooting, and landing page creation to tracking performance data, Alicia is definitely an expert in her field. She consistently creates custom email campaigns with high read and click-through rates, and she always goes above and beyond to ensure that her clients are happy with the results. I highly recommend Alicia if you want to work with a talented, results-orientated professional who is passionate about the projects she is working on.”
Jananya Harrington
Social Media Manager, Providertech
“
“Alicia was and continues to be an amazing addition to our marketing team. Her visual esthetics are flawless and her copy is spot on. She is able to pivot quickly should the need arise and always delivers on time if not before.
“She is professional yet easy going; perfect for type A counterparts such as myself. Count yourself lucky if you are able procure her services.”
Jolanta Smulski
Ambassador and Digital Strategist, Dog Spotted
“
“Alicia and I worked together on client projects for Dog Spotted, and we made a great team bringing the client’s vision to life!
“I appreciate her professionalism, creativity, skills, and expertise in email marketing, she is a pro at designing and implementing workflows and funnels. I would absolutely work with Alicia again in the future!”
Elizabeth Clark
Founder, Looma Birth
“
“Working with Alicia has been the best decision for my business. Not only is Alicia professional, prompt, and creative, she is personable and a joy to work with. She has elevated my projects with her organization and creative prowess and I couldn’t be happier with her work. Alicia has taken my unorganized work and transformed it into organized, branded, beautiful materials that my clients love and is helping my business thrive. She is a real asset to my business and I look forward to future endeavors with her.”
Jamie Ruden
Founder, Dog Spotted
“
“I had hired previous email marketers who didn’t understand my vision of clean and simple while being eye-catching. Not only did Alicia execute this vision but went above and beyond! She has also taught me so much about email marketing strategies, segmenting, and more. I recommend her to all my small business friends as she has helped our email list and engagement grow immensely!”
Kelly Fairbanks
Content Writer, Providertech
“
“Alicia is a creative thinker and driven email marketer who is always looking to learn new, better ways of engaging target audiences.
“In addition, she’s an outstanding teammate and clear communicator, which ensures projects stay on track.
“Alicia’s passion, work ethic, and skills would be an incredible asset to anyone who is interested in growing their business through email marketing!”
Sarah Zengal
Social Media and Community Director, Dog Spotted
“
“I had the pleasure of working with Alicia at Dog Spotted! Alicia had created a uniform communications experience for community members prior to my joining of the team that left me in awe. Having joined as the Community Manager, Alicia’s work set up our entire team for success. Her creative ideas came to life as our main means of communication, the email newsletter, continued to evolve and grow. With astute attention to detail and user experience, Alicia grew our engagement throughout digital communications and promoted high event attendance. I hope to work with Alicia again soon and congratulate anyone who has the opportunity to work with her!”
Currently at Capacity
I work with a small number of clients at a time so I can provide hands-on and thoughtful support.
I’m currently at capacity and not taking on new projects at this time, but you’re welcome to check back here in the future if my work feels like a fit.
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